Guess Inc. Wear

An imagined environmentally friendly, menstrual cup/disc gift-box service, that provides all the necessities for its safe use in public in a small box, inspired by the feminist themes of Guess by Charli XCX.

Keywords: edgy, vibrant, powerful, ‘hot mess energy’, community, dark feminine, loud, proud, French new wave aesthetic, contrasts

  • Picking up the loud energy, the logo has unfinished brushstrokes which spell out the name GUESS in the curves (imagery of the cup/disc being folded) & negative spaces.

  • Fragile, graphic & vectorized, the heart at its edge represents the disadvantaged community of women that the founder supports (through the free box for every 10 sales in the 1st week of the month).

  • Illustrations follow the cups, a question mark & hearts all capturing the essence of vibrant, proud, dark feminine & the French New Wave.

  • As for colors, blues & purple against orange for the stark contrast was chosen.

Brand Presentation.zip - 18.png
IMG_6047.jpeg
Brand Presentation.zip - 17.png
IMG_6086.jpeg
Untitled design.zip - 4.png
IMG_6040.jpeg
IMG_6088.jpeg
IMG_6085.jpeg
IMG_6087.jpeg
Hi.jpeg
IMG_5995.jpeg
Previous

Project Two